3 important questions about the iPhone and your website

by Angus Gordon

You don’t need me to tell you that Apple’s iPhone has been a hit. Everywhere you go, people have their noses buried in the little things. And guess what they’re looking at when they’re not playing games? Most of the time, they’re looking at the web!

Now, the iPhone isn’t the first phone that can surf the web. So-called “smartphones” have been around for years. But what Apple has done with the iPhone is make mobile web use mainstream.

As a web browsing device, the iPhone is dead simple to use. It provides an experience of the web that’s still way ahead of the competition. Add to that Apple’s existing popularity with mainstream consumers, and voila: mass market penetration for the mobile web.

What does this mean for your business? Well, there are several ways that the iPhone and other mobile web devices are already impacting the way customers interact with your website. So before you start thinking about fancy stuff like customised iPhone apps, there are 3 simple questions you should ask yourself. Read more