We’ve had fun this week giving birth to our client’s new ‘baby’ — her fledgling online gifts business one for you / one for me.
Like most web businesses, we often work with start-ups — a brand new business with an idea, and sometimes little else. That’s a challenge. But with a client as energetic, passionate, witty and determined as this one, our job is not only easier — it’s great fun and very rewarding. Read more
by Susan Cowan
If you’ve been involved in a web project, as either client or developer, you might have seen design concepts produced early in the project ‘just to get a sense of what it will look like’.
As a web strategist I strongly recommend against this. Why?
All good design requires constraints and boundaries and a clear understanding of the ‘job’ the design has to do. Not only is it impossible to design something successfully without boundaries or constraints. It’s also impossible to judge design unless we understand what ‘job’ the design is meant to do. Without an understanding of the objective of a design, both designer and client get lost in the black hole of ‘personal taste’. There is no way out of that.
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by Susan Cowan
What is a web strategy? The answer is simple but not obvious.
I’m a web strategist and I’ll be banging on about web strategy among other things on The Brunx.
So what is a web strategy? Permit me to use a favourite analogy.
Imagine you want to build a table. Say you start by finding a guy with a saw. Then go out and buy a large piece of wood. Does this build you a table? Is it enough to start building a table?
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