We all agree (hopefully) that websites should be intuitive. But what do we actually mean?
For most public-facing websites, the meaning of “intuitive” is pretty simple – in theory, if not in practice.
For example, if you’re building an online shop, you want to create a site structure, navigation scheme and labelling system that will help your potential customers find the products and information they’re looking for with as little guesswork as possible. (It’s Steve Krug’s “Don’t Make Me Think” principle.)