About this project...

Engineer Michael Whytlaw specialises in creative design and material solutions for architects. He needed to present a vision of his new business that matched his talent and experience.

Having identified the business’s audience as architects, we created a unique showcase gallery design. Because everything is run by the content management system, Michael has the capacity to grow and refine the content himself.

“The marketing expert we hired noted that our website made ADI look like a large and established business – which was what we wanted”.

Michael is marketing to businesses in Europe, the UK and the Middle East. As his understanding of the market has grown and his product range has been refined, his website has been able to grow and change to keep pace.