Upcoming dates
In this 2-day foundation course, you’ll learn how to find out about your users, understand their behaviour and create content that meets their needs.
You’ll learn from practising content designers and earn a CPD-accredited certificate. The course is taught online and streamed live from Australia.
This course was previously named Foundation in Content Design.
Why content design matters
Content design helps people and organisations achieve their goals by creating product and service content that aligns with how people:
- process information
- understand it
- act on it.
It starts with learning about users and their needs, the language they speak and the context they consume information in. This approach can help build trust and brand loyalty with users, and it will save your organisation time and money.
Who the course is for
You should be new to content design or want to improve your skills. The course will support you in making a career change to content design or growing your skills in a role, such as:
- UX writer
- content writer
- content specialist
- copywriter
- digital marketer.
What you’ll learn
Building on Sarah Winters’ book, this course gives you the chance to go through the stages of designing a piece of content on a topic of your choice. You’ll learn how to carry out desk research, understand it, and use this information to make decisions based on data and evidence.
At the end of the 2 days, you’ll be able to:
- understand how users think, talk and act,
- explain what your users want,
- visualise the journeys users take,
- organise content across channels to support their journey,
- understand how people read,
- structure information to match how people behave online,
- create user-centred content,
- improve content by working with others.
How you’ll learn
You’ll also get feedback and support from our experienced trainers.
What you’ll get
You’ll earn a CPD-accredited certificate. The CPD standard of training quality is recognised by globally reputed organisations and brands.
You’ll also get your choice of one of these books for continued learning:
- Content Design, second edition by Sarah Winters and Rachel Edwards,
- Content Transformation by Hinrich von Haaren.
What our students say
I recommend this course no matter where you are in your content journey.
This is one of the best training courses I've been on. The material was really well thought out and presented, the tutors were excellent.
You'll learn lots of cool things! And get a fantastic grounding in content design and what it means.
Where and when the course happens
The classroom course is taught online using Zoom. It starts each day at 9.30 am and finishes at 4.00 pm (AET). On both days, we have a morning break and an afternoon break, and 1 hour for lunch.
What you’ll need for the course
You’ll need:
- access to Zoom
- a good internet connection
- an up to date web browser
- a webcam
- a Google account to log in to Google Docs.
Upcoming dates
Trainers for this course
Lorien Kaye has a long history in writing and editing, previously in the book industry, now as a content designer for Weave. She has taught the Foundation in Content Design course since 2019, training hundreds of content designers.
McGee Noble has worked as the senior manager for content for ANZ, and has worked with many brands and government organisations to help them make content that meets user needs and business needs.
Angus Gordon has worked in digital content for more than 15 years. As a content strategist and designer, he helps organisations produce and manage well-structured, findable, usable content.
