User experience

As content designers we’re always trying to meet our users’ needs in the best and clearest way possible. That’s the very essence of our job. So what do we do if someone comes to our content with a need we just can’t meet?

If your users are struggling to get what they need from your website, you need to fix the information you’re providing, not the way it looks.

An annoying ATM feature has made me think about what we do when we make websites, and not saying “yes” to a new feature unless we know our users want it.